The Art Market is a dirty word to many artists. All artists believe they are attempting to make good work which will eventually shine through and be sellable. Conversely, what we think of as "crap", such as it is, will fall by the wayside and not sell well. This misunderstands the nature of the Art Market.
The Art Market is not interested in good art or quality art. Nor is it a judge of quality. The art Market, is only interested in what sells.
It has no supreme guidance or miraculous insight into what art is and it does not care.
It is only concerned with what sells. That is its only purpose. To provide what sells. And perversely, to that end, the Market is the best judge of what sells. Not necessarily about the quality - which, I need to say, is a movable vague term used here as a generalization.
When we look on the internet and see auction houses like Christies selling art for ridiculously overpriced amounts it gives a false impression about what art is. What art is important or it's true worth.
The three biggest art markets globally are New York, London and China. With America generally leading. Many of us don't travel in these circles and the sale prices in these areas again are not indicative of 'quality' art. The people selling at this end will always sell and this is why these markets offer their work. Because it sells. Not because it is a watermark of great art. The market is only concerned with itself.
For the rest of us it isn't any better. Mid and low end Markets are in deep trouble. They are not making sales and many galleries are closing due to lack of revenue.  Many online sites are not fairing much better either.
I know some may say it's because the art produced today is mediocre at best and not well executed. But this is not entirely accurate. People will buy what they like without regard to some experts claim the art is great and made by some genius.
The Internet is flooded with work made by anyone and everyone with a set of paints.
I don't believe a great deal of the art we see online is completely bad. But it is the only art we are exposed to online. Many artists in the 5,000 to 30,000 range are not even being shown online. No matter the relative quality, the plurality or majority of likes an artist gets is no guarantee of greatness or sales. I can safely say if I had a dollar for every "like" I got on the networks where I exhibit, I would have the monetary freedom to paint what I wish.
It is difficult to get enough general public consensus to garner consistent sales at the mid and low Market range. For conspicuously obvious reasons, people are not buying art. At least not in any quantity for most artists to pay the bills.
Art Markets sell what people like. What turns them on. And over a very long period of time, notoriety and escalated sales of a particular artists work, people begin to see the relative greatness and buy more. But over time.
Also culture today; or multiple cultures today makes a difference. There is a sort of ripple effect happening with art, with wouldbe buyers choosing art unique to their tastes and culture.
If your serious about selling you need to increase your visibility and it would be prudent to join online art groups with more global reach. Increased visibility is key to improving your market share.
I don't recommend lowering your artistic standard or selling ' cheap'. I am still a believer that good work will, eventually, be rewarded. You may not get rich, but the world will be better in the long run.